网上看到一篇很有意思的说产品经理的文章,转一下,意译一下几条有感觉的。Word拷过来编号有些问题,不太影响阅读就不改了哈。
- You’ve created a roadmap through 2015
给自己做了一个直到2015年的路标规划。
还真的有,虽然不够细致,但居然更长……
- You can’t remember working less than 70 hours a week
如果加上非公司的事情,确实>70h,不过我觉得做自己的产品不算“工作”吧。
- You’ve lost your hair (if you haven’t consider yourself warned!)
有一点点,谁没有啊。
- At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a historic bar tab
- You used to be a programmer but were too extroverted
- You used to be a salesperson but were too introverted
5&6,你作为工程师来说太外向了,而作为销售来说太内向了。
非常赞同,虽然没做过,但是和相应的人交流的时候,明显是这样的。
- You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution”
你用用户调研的方法与家人交流,试图挖掘出问题的根本原因,从而用需求分析的方法推出解决方案。
我想,会的,而且还不仅仅是用户调研的方法,狂汗。
- You wake up at night worried about getting your product’s feature-set right or hitting your ship date
- You find competitive and win-loss analysis fun
- You walk through the store and look at products thinking “what problem does that solve?”
你在路上走,看到商店橱窗里的产品,总是会想“这个东东是解决什么需求的?”。
哈哈,“手里拿着锤子,看什么都是钉子”。K歌的时候,对于包厢、点歌面板,都会评头论足,超级无聊。
- You do a SWOT analysis before making any major purchase
你做任何重要决定的时候,都会做SWOT分析。
心里做,还没到画出来的地步。
- The last thing you do before you go to bed and the first thing you do when you wake up is to check your email
- You’ve ever written “The System Shall…”
- You never have less than five #1 priorities
- You’ve sat behind the one-way mirror at a focus group
你组织过焦点小组,坐在单面镜子后。
很想玩一次啊,公司没这个条件。
- One or more of the following groups is pissed at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.
- You enjoy writing requirements that constrain easy way out from the Programmer.
- You’ve actually learned how to herd cats.
- You own an iPhone.
- You wonder how the iPhone product manager prioritized all the possible features.
- You wonder how many engineering hours it took to create a new feature in your favorite web app.
- You try to envision the next 3 design updates for any product you see.
20&21&22,你很想知道iPhone的产品经理是怎么给iPhone的功能排优先级的;很想知道常用的互联网应用里每个新功能都花费了多少工程师资源;很喜欢猜测手边的任何产品即将出现的3个升级是什么。
上面3条,非常典型,呵呵。
- You think in Use Cases.
- You’re always looking for an alternative flow of events.
- You can’t live without OmniGraffle or Visio.
- You had to reset expectations with management, customers, engineering, and finance.
- You had to produce a WW product forecast for sales since they are too busy to do it.
- You enjoy watching “How It’s Made.”
你对描述事物背后逻辑的东东很感兴趣。
嗯,对类似的东西很感兴趣。
- You plan “features” for your children and have a “roadmap” for their skill growth
你会给自己的孩子计划“功能点”,并且为其技能成长制定路标规划。
非常囧的一条,但将来几乎肯定会这样。
- Your wedding included a powerpoint presentation.
你的婚礼上会有一个PPT演示。
必须的,可能之前还有一张mindmap、一个project文档,一个feature list、还有……
- Major life events require a MS Project file.
- You get “phantom buzzing” in your pocket when you forget your Blackberry.
手机不在兜里的时候,你也会感觉到好像有电话来了(裤兜在震动)。
这是信息强迫症的一种症状吧?还好没有。
- You’ve talked to more customers in the last month than all of your executives combined.
- Your marketing person said “you’re technical…explain this to me like I was 10.” then, “…now like I was 3…”
市场的同学说“你解释产品不要太技术了,就当我是个10岁的小孩”,你BlaBlaBla,他“……现在当我是3岁的小孩……”
笑翻了,我这点做的应该还不错,本身就不是技术出家的。
- You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.
你知道这些名词:MRD(市场需求文档),PRD(产品需求文档),BRD(商业需求文档),FS(功能说明),sprint/scrum(敏捷相关的词儿),CAB,spiff。
CAB, spiff这2个,查了还是不确定是啥意思,高手快跳出来~~~
- Your favorite question is “why?”
你总是问“为什么?”
嗯,我就是“十万个为什么”。
- Your favorite application is Excel.
- You’ve built your own product P&L template in Excel to save time.
为了节省时间,你用Excel建立了自己的产品P&L模板。
P&L template是啥东西?不过我确实有很多自己的文档模板,不仅仅是工作上的。
- You’ve used your P&L template across multiple companies.
- You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.
- You know what your customer is going to say before they say it.
- Your spouse knows who your 3 biggest competitors are by name.
- You’ve flown on every major (and some minor) airline this year.
- You’ve used Twitter, LinkedIn, or Facebook to connect with a customer.
- You’ve dreamt about competitive kill sheets.
你总是在想核心竞争力的事情。
产品的?自己的?公司的?我都会想。
- You’ve been to ProductCamp
- You’re the one your CEO comes to when he/she really wants to know how things are going.
- “They” remembered your revenue commitment but not your product’s funding.
- Everyone thinks they do a part of your job.
- You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.
- You’ve been asked for the revenue impact of deleting a single feature.
- You’ve been held accountable for Development’s schedule slips.
- You’ve been the person that everyone brings the hard questions to at the trade show booth.
- Caffeine is one of your primary food groups.
- You spend more time with your development counterpart than your spouse.
- You write a blog about Product Management…gulp!
你在写一个有关产品管理的博客……无语!
惊,好吧,我觉得作者是故意把这条留到最后的!
大都符合,我2岁
CAB和spiff也查了下,没有查到明确的意思,话说,这家博客在哪里?不能直接问博主么?
iamsujie Reply:
十月 10th, 2009 at 22:28
@Ayu, 没有用心去找原文呢,也是从别人那儿转来的,呵呵
昨天下午面试百度的产品经理,自以为对于百度的产品很了解,谁知道几个观点被HR一针见血点的体无完肤。。期间不住地卡壳,哑口无言。。
终于意识到自己是真的还没有认真去深入了解产品相关的知识,而是浮于表象。。
我是在chinapm上看到你的文章的,很有意义,特别是抢车位的那个案例分析,相当有感触。。
订阅了,如果可以,我很希望有机会和牛人谈谈:)
@santawan 欢迎入行,:) 抢车位的案例我只是转述呵呵
@iamsujie
呵呵 居然得到回复啦。。
CAB和spiff
应该都是视觉设计文档之类的意思
iamsujie Reply:
九月 23rd, 2010 at 10:58
@小D儿, 嗯,谢谢高手~ 有更详细的说明么?
“spiff” stands for sales promotion incentive fund xxx。
Cab is perhaps the installation file of blackberry? If you use blackberry you might know how it works.
iamsujie Reply:
十一月 2nd, 2010 at 08:18
@rockli, 谢谢提供信息,:)
自己领悟的东西让我很受益,感谢分享,我正在从基础看起,明天要去开心网面试,评聘产品经理,我一直作为一个用户在思考产品,现在慢慢在想擦很难拼manager需要思考什么了。
有些符合,还有的可以培养吧,我会努力的
今天惊喜的发现了你的博客 这是我看到的第一个关于产品经理的博客 真的很惊喜!!因为我是做产品线的 感觉自己现在很多不懂 有很多需要学习的地方。 你博客的文章好多啊 我以后会在你这里好好学习的 谢谢你的分享啦
iamsujie Reply:
四月 17th, 2013 at 09:04
@lolita, 谢谢支持哦~~
Q:CAB, spiff这2个,查了还是不确定是啥意思,高手快跳出来~~~
A:
CAB:Customer Advisory Board,客户咨询委员会
也称为客户咨询组织,是一个制定B2B增长战略的组织。CAB定期召集一批有影响力的客户经理,这些经理能从克服行业挑战和塑造企业战略中获取既得利益。一个精心策划的CAB能使所有成员产生高效的解决方案来增长他们的业务。
客户咨询委员会可以:
1,获取客户需求的变化和新兴机会的早期信号(市场研究)
2,获取新产品开发的反馈(创新)
3,减少客户流失与变动,尤其是在客户咨询委员会成员(顾客忠诚)
4,帮助获取建议,呼吁类似的客户,包括转介(销售)
5,帮助获取竞争对手的战术和战略情报 – 他们在做什么,没在做什么(市场情报)
参考:
http://www.customeradvisoryboard.org/Home_Customer_Advisory.html
spiff:或者是spiv是对销售业绩的一种即时奖励。典型的”spiff”是厂家或者雇主直接对销售特定产品的销售人员进行现金支付。(Wikipedia)
spiff的缺点:
1,破坏了销售团队的薪酬结构。
2,建立了不良的销售行为。
3,拖延了不可避免的产品褪色(过时)。
参考:http://onproductmanagement.net/
iamsujie Reply:
八月 30th, 2013 at 19:38
非常感谢~~~ 学习一下
嗯 貌似手机那条我特符合。。